Thursday, November 14, 2019

Book Launch Q&A: Mike Martin, Author of CHRISTMAS IN NEWFOUNDLAND #booklaunch @mike54martin @pumpupyourbook

Mike Martin was born in Newfoundland on the East Coast of Canada and now lives and works in Ottawa, Ontario. The Walker on the Cape was his first full fiction book and the premiere of the Sgt. Windflower Mystery Series. Other books in the series include The Body on the T, Beneath the Surface, A Twist of Fortune and A Long Ways from Home, which was shortlisted for the Bony Blithe Light Mystery Award as the best light mystery of the year. A Tangled Web was released in 2017 and the newest book in the series.is Darkest Before the Dawn which won the Bony Blithe Award in 2019. A new book in the series, Fire, Fog and Water is being released in October.
Mike is currently Chair of the Board of Crime Writers of Canada, a national organization promoting Canadian crime and mystery writers.

website & social links

Website → www.sgtwindflowermysteries.com

Twitter Link: → http://ww.twitter.com/mike54martin

Facebook→https://www.facebook.com/TheWalkerOnTheCapeReviewsAndMore/


From the author of the award-winning Sgt. Windflower Mysteries comes “Christmas in Newfoundland: Memories and Mysteries,” a welcome addition to the Sgt. Windflower family of books.

Christmas in Newfoundland is a special time. In the depths of long winter nights memories are made and stories are told. Of Christmas by candlelight and horse and buggy rides to church. Of shopping on Water Street in St. John’s before malls and the Internet.

In later years, Sgt. Windflower came to work and then to stay in the quiet town of Grand Bank by the Atlantic Ocean where the salt air froze in the wind and the Mounties were welcomed to warm themselves by every fire.

Come and warm yourself by the fire and hear their stories. Some memories and some mysteries. Enjoy some holiday time with Sgt. Windflower and all the familiar characters that you’d come to know and love. Good food, good friends and always another chair at the table.

order your copy below

Amazon → https://amzn.to/32hC9zY



 

After your book was released, what was the first thing you did when getting ready for your book launch? 

Book a location. My favorite bookstore. Books on Beechwood in Ottawa

After that, what was your next step? 

Make sure I would have books from the publisher and start preparing my invitation list.

Did you do anything different to spice up your website in lieu of your upcoming book release? 

I always have my web guy do a refresh with the new book and all the buy links.

Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route? 

I’ve always been a DIY person.

Were finding reviews a top priority for you and, if yes, how did you approach that? 

Yes. I use a service and also use NetGalley.

What are your views on social media for marketing your book? 

An absolute must, esp for indie authors.

What social media has worked best for you? 

Facebook because it fits my demographic of older female readers.

Did you write a press release and do you think it worked for you? 

Yes. But it has limited impact or results.

Did you revamp your author’s page at Amazon in any way to prepare for the launch (https://authorcentral.amazon.com/)? 

Yes. Always keep Author Central updated.

Did you have other books you offered for free in order to help sell your present book? 

Not this time, but I have in the past.

Did you set up booksignings and, if so, how did that work for you? 

I do a few, but not many. They are good for promo, not so much for sales.

Did you create a book trailer?

Yes! 




Did you time your book launch around a certain holiday?

No. Try and avoid them because it doesn’t seen to work well, at least for me.

What was the best money you ever spent on your book launch?
I get a cake made with a picture of the cover on it. It is fun and always brings joy to me and others and is a great promotional tool

Any tips for those authors wanting to set up a successful book launch?
Have fun, celebrate your new book and don’t worry about sales.

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