Thursday, May 4, 2017

Book Launch Q&A: Vincent Zandri, author of The Ashes

Winner of the 2015 PWA Shamus Award and the 2015 ITW Thriller Award for Best Original Paperback Novel, Vincent Zandri is the NEW YORK TIMES, USA TODAY, and AMAZON KINDLE No.1 bestselling author of more than 25 novels including THE REMAINS, MOONLIGHT WEEPS, EVERYTHING BURNS, and ORCHARD GROVE. He is also the author of numerous Amazon bestselling digital shorts, PATHOLOGICAL, TRUE STORIES and MOONLIGHT MAFIA among them. Harlan Coben has described THE INNOCENT (formerly As Catch Can) as "...gritty, fast-paced, lyrical and haunting," while the New York Post called it "Sensational...Masterful...Brilliant!" Zandri's list of domestic publishers include Delacorte, Dell, Down & Out Books, Thomas & Mercer and Polis Books, while his foreign publisher is Meme Publishers of Milan and Paris. An MFA in Writing graduate of Vermont College, Zandri's work is translated in the Dutch, Russian, French, Italian, and Japanese. Recently, Zandri was the subject of a major feature by the New York Times. He has also made appearances on Bloomberg TV and FOX news. In December 2014, Suspense Magazine named Zandri's, THE SHROUD KEY, as one of the "Best Books of 2014." Recently, Suspense Magazine selected WHEN SHADOWS COME as one of the "Best Books of 2016". A freelance photo-journalist and the author of the popular "lit blog," The Vincent Zandri Vox, Zandri has written for Living Ready Magazine, RT, New York Newsday, Hudson Valley Magazine, The Times Union (Albany), Game & Fish Magazine, and many more. He lives in New York and Florence, Italy.



After your book was released, what was the first thing you did when getting ready for your book launch?

Contact Dorothy Thompson at Pump Up Your Book. She’s done some remarkable work for me in the past with novels like The Innocent and The Remains. 

After that, what was your next step?

An announcement of the book’s release on all the major social media platforms, like FB and Twitter. Also, set up a free book giveaway on Goodreads. Finally I sent an announcement to my subscriber list.

Did you do anything different to spice up your website in lieu of your upcoming book release?

I place all new releases and/or bestsellers at the top of the page. My website is always fluid.

Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route?

I’ve used PR firms in New York City and Albany, but this is a very expensive avenue to take. Tens of thousands of dollars. However, these firms are very adept at selling both the author and the book. They can get you in People Magazine, and Entertainment Weekly, maybe nail you a couple TV spots. But in the end, the most bang for your buck by far comes with a virtual tour like the kind PUYB puts out. 

Were finding reviews a top priority for you and, if yes, how did you approach that?

Again, the virtual tour is one of the expeditious ways to gather honest reviews for your new novels.

What are your views on social media for marketing your book?

The benefits are obvious and immediate if you have a lot of followers. I’ve got around 5K on FB and 8K on Twitter, so it’s easy to get the word out there. Of course, FB is becoming more of a pay to play outlet in terms of ads, so I budget a certain amount of money each month to social media advertising. Around $1K per month.

What social media has worked best for you?

Facebook with Twitter a close second.

Did you write a press release and do you think it worked for you?

I’ve never written one for myself. But my traditional publishers put out press releases.

Did you revamp your author’s page at Amazon in any way to prepare for the launch (

Only the biography.

Did you have other books you offered for free in order to help sell your present book?

My present permafree is Moonlight Falls.

Did you set up book signings and, if so, how did that work for you?

I rarely, if ever, do book signings for my independently published books since bookstores won’t take them. However, I’m doing a few signings for my new traditionally published novel, The Corruptions. It’s presently out in hardcover. It’s available at a bookstore near you. 

What was the best money you ever spent on your book launch?

One more time…PUYB!

*Any tips for those authors wanting to set up a successful book launch?

Interact with your social media fans and friends, but don’t badger them about the new book. Build a solid subscriber base and give away lots of books to get people reading and reviewing the new novel. Get them talking about it. Word of mouth is still the best way to sell a novel. For more info, or to contact me directly, go to WWW.VINCENTZANDRI.COM

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