Friday, April 13, 2018

Book Launch Q&A: Helen Hip, Author 'Rosie and Friends: One-Of-A-Kindness' @rosiethepinkhippo @pumpupyoubook

Approaching life with excitement and energy, Helen works hard to help people achieve exuberance! Born in Yonkers, N.Y., in 1959, Helen is the middle child of five. Her father, whose work demanded strong problem-solving skills and mother whose interest in art, provided Helen with endless opportunities to look at things from different perspectives.

Today, Helen continues to take advantage of an imaginative mindset that creates opportunities out of obstacles. A concept she fostered in her children, one of whom has special needs. As Helen explored career opportunities, she connected her personal experiences (parenting a child with special needs) with her beliefs, professional skills, and aspirations.

Helen received her M.A. in counseling and began her career as a psychotherapist to help people find answers for their life problems. Her work eventually evolved into a coaching practice, WithinU Life Coaching, focusing on helping individuals with special needs reveal their innate ability to solve difficult situations. Inspiration and fun, is Helen’s motivation and her life’s fuel.

Helen explains her enthusiasm as, “each day is an opportunity, waiting to be shaped and here I am, the sculptor who gets to do the shaping.”

Helen has authored articles for Family Works and Washington Family Magazine and written multiple self-help articles published by where she is viewed as an expert in her field. 
In addition to her work, Helen has written two children’s books creating a very effective way to motivate kids of all ages to meet their challenges with self-acceptance, confidence and understanding.

Her debut children’s book, A Different Kind of Safari, released in 2013 addresses the many questions life asks by offering up lighthearted, ever-changing perspectives that transform personal challenges into opportunities. Once again, the engaging safari family led by Rosie the Pink Hippo inspire, and help you see your life differently in her new book, Rosie and Friends Positively Different. With a cast characters experiencing real-life issues, her books provide children with the opportunity to identify, understand and feel supported by the characters handling of similar fears, interests, and concerns.

Rosie and Friends Helping Children to Understand That Their Uniqueness Is Not a Weakness.



About the Book:

Author: Helen Hipp
Publisher: A Different Kind of Safari, LLC
Pages: 40
Genre: Children


Embark on a new safari with Hornsby the rhino as he comes face-to-face with losing his sense of belonging. No longer accepted by his herd, Hornsby searches for companionship. With the help of his new buddies, Hornsby learns that his life is one of a kind, and that spreading his kindness is a good way to make new friends!



After your book was released, what was the first thing you did when getting ready for your book launch? 
Because Rosie and Friends One-Of-A-Kindness was not a debut book there were not many firsts to get ready for the release of my third book Rosie and Friends One-Of-A-Kindness. That being said, there was a great effort to set up for pre-sales and interviews.

After that, what was your next step?

Always looking ahead meant having to be organized and for me this was the greatest challenge. A six-month marketing plan was discussed and laid out in great detail.

Did you do anything different to spice up your website in lieu of your upcoming book release?

A new and exciting addition to the books web site awaits on every page of the Rosie’s Adventure Club. Packed with fun for kids of all ages.

Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route?

I have been working with PR professionals for a while as the DIY route did not work out well for me.

Were finding reviews a top priority for you and, if yes, how did you approach that?

I agree reviews are very important, and have worked hard to procure reviews that will provide useful feedback for potential buyers. So, for me that includes posting reviews from children, as well as adults and professionals. 

What are your views on social media for marketing your book?

Social media has been a wonderfully effective tool. I appreciate its far-reaching capabilities.

What social media has worked best for you?

Facebook, Instagram, Twitter, Pinterest, YouTube

Did you write a press release and do you think it worked for you?

I think it is one of many tools when used correctly it can be very effective when in conjunction with other marketing efforts.

Did you revamp your author’s page at Amazon in any way to prepare for the launch (


Did you have other books you offered for free in order to help sell your present book?


Did you set up book signings and, if so, how did that work for you?

Book signings are events I look forward to. Some signings are more successful than others, but I have yet to have one that I have not enjoyed.

Did you create a book trailer?

 I have a book trailer for my debut book A Different Kind of Safari but not the Rosie Adventure Series but I hope to create one sometime in the near future.
Did you time your book launch around a certain holiday?

With each book, I try and choose a launch date that coincides with the essence of each book.

What was the best money you ever spent on your book launch?

That would be the money that pays for my PR staff.

Any tips for those authors wanting to set up a successful book launch?

 Start local and begin with what you know and who you know.

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