Educated in the U.S., England and France
Soren sat his O-level examinations at the Heathland School in Hounslow, London
in 1981. His undergraduate degree in
Forestry is from the University of Minnesota, 1986. His law degree is from William Mitchell
College of Law in St. Paul, Minnesota 1991.
Soren’s novel, Cold Lonely Courage
won Fade In Magazine’s 2009 Award for Fiction. Fade In was voted the nation’s
favorite movie magazine by the Washington Post and the L.A. Times
in 2011 and 2012.
The French edition of Cold Lonely Courage,
Courage was published January 2019, by Encre Rouge Editions, distributed
by Hachette Livre in 60 countries.
Soren’s contemporary novel, Tim will be released along with the
rest of the books in the Madeleine Toche series of historical thrillers.
His latest book is the historical action
adventure novel, Wolves at Our Door.
Website: https://www.sorenpetrek.com/
Facebook: https://www.facebook.com/soren.petrek
The Allies and the Nazis are in a deadly race to develop the ultimate
weapon while supersonic V-2 rockets rain down on London. Madeleine Toche and
Berthold Hartmann, the German super assassin
who taught her to kill, search for
the secret factory where Werner von Braun and his Gestapos masters use slave
labor to build the weapons as the bodies of the innocent pile up. The Allied
ground forces push towards Berlin while the German SS fight savagely for each
inch of ground.
Finding the factory hidden
beneath Mount Kohnstein, Hartmann contacts his old enemy, Winston Churchill and
summons Madeleine to his side. While she moves to bring the mountain down on
her enemies, Hartmann leads a daring escape from the dreaded Dora concentration
camp to continue his revenge against the monsters who ruined his beloved
Germany.
Together with the Russian
Nachtlexen, the Night Witches, fearsome female pilots the race tightens as the
United States and the Germans successfully carry out an atomic bomb test.
Germany installs an atom bomb
in a V-2 pointed towards London, while the US delivers one to a forward base in
the Pacific. The fate of the Second World War and the future of mankind hangs in
the balance.
Read
the first chapter at Booksie
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I was prepared to do a professional Virtual Blog Tour both
in the UK and
the US. Promotion via reviews and bloggers is
extremely important today. Reviews and word of electronic mouth
After that, what was your next step?
I Purchased ads on kindle/Amazon and directly contacted
other bloggers.
Did you do anything different to spice up your website in
lieu of your upcoming book release?
My UK
publicist designed the website and it is in French and English as the books are
available in both languages as my publisher is French and distributed by
Hachette Livre in 60 countries.
I use professionals; however, I personally add followers to
LinkedIn, Facebook, Instagram all available platforms. On LinkedIn, for example, I am approaching
14,000 connections.
Were finding reviews a top priority for you and, if yes,
how did you approach that?
Years ago, before Kindle was flooded with self-published
authors, I ran a free give away and yens of thousands of readers uploaded the
book. Following that, I made the top 40
books sold on Kindle. Most readers liked
Cold Lonely Courage, a few did not for various reasons. I believe that Wolves at Our Door is a better
and more exciting book. There will
probably be another Madeleine Toche during WWII novel, but that will come after
Under No-Man’s Land, the prequel to everything.
Some reviews were obtained via the blog tours others through
folks who read the anchor novel in the Madeleine Toche series, Cold Lonely
Courage.
What are your views on social media for marketing your
book?
It is quite important to build your social media
presence. I have almost 14,000
connections on LinkedIn and a decent following on Twitter and several hundred
reviews on Goodreads.
What social media has worked best for you? LinkedIn
It was done for me and professionally laid out and covered
all the bases. It got me an article on
Female First in the UK. FF has one million readers each month.
Did you revamp your author’s page at Amazon in any way to
prepare for the launch (https://authorcentral.amazon.com/)?
The publisher/distributor have control over everything but
the author page. I made sure it was up
to date and entertaining and had current information.
Did you have other books you offered for free in order to
help sell your present book?
I can no longer offer my books on Amazon/Kindle or elsewhere
for free. The price of the paperback and
e-book editions is controlled by the publisher and Hachette Livre.
Did you set up book signings and, if so, how did that
work for you?
I have done several book signings and question and answer
sessions, and they were successful and fun to do.
Did you create a book trailer?
Did you time your book launch around a certain holiday?
No
Blog Tours
Any tips for those authors wanting to set up a
successful book launch? Use or at least
consult with a professional if you intend to do it yourself.
I think it’s money well spent to use Pump Up Your Book
Sales. I hired them years ago and
they’ve grown into an award-winning book promotion site. I especially like interacting with Dorothy,
she’s excited about her work and my books.
She was happy to hear that I was interested in another tour,
some nine years later.
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