Evy Journey, SPR (Self Publishing Review) Independent Woman Author awardee, is a writer, a wannabe artist, and a flâneuse who, wishes she lives in Paris where people have perfected the art of aimless roaming. Armed with a Ph.D., she used to research and help develop mental health programs.
She’s a writer because beautiful prose seduces her and existential angst continues to plague her despite such preoccupations having gone out of fashion. She takes occasional refuge by invoking the spirit of Jane Austen to spin tales of love, loss, and finding one’s way—stories into which she weaves mystery or intrigue.
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After two heartbreaking losses, Luna wants adventure. Something and somewhere very different from the affluent, sheltered home in California and Hawaii where she grew up. An adventure in which she can also make some difference. She ends up in place where she gets more than she bargained for.
Lucien, a worldly, well-traveled young architect, finds a stranger’s journal at a café. He has qualms and pangs of guilt about reading it. But they don’t stop him. His decision to go on reading changes his life.
Months later, they meet at a bookstore where Luna works and which Lucien frequents. Fascinated by his stories and his adventurous spirit, Luna volunteers for the Peace Corps. Assigned to Cambodia, she lives with a family whose parents are survivors of the Khmer Rouge genocide forty years earlier. What she goes through in a rural rice-growing village defies anything she could have imagined. Will she leave this world unscathed?
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Amazon → https://www.amazon.com/dp/B08KFMR9SG
After your book was released, what was the first thing you did when getting ready for your book launch?
Sign up for NetGalley and other review sites, and find bloggers who would review. Do this blog tour and hope I get a few reviews out of it. Call attention to my novels by running a promotion on one of my novels in the same genre.
After that, what was your next step?
Do a New-in-Books promotion. The book is on KDP Select so I will run a free-book promotion, and advertise it in sites like Freebooksy
Did you do anything different to spice up your website in lieu of your upcoming book release?
I produced a landing page for the book on my website and have written and will continue to write related blog posts
Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route?
I did contact via email about three publicists. Two ignored my emails and one responded but wanted me to wait until next year to release it. At that point, I had already committed myself to certain promotions.
Were finding reviews a top priority for you and, if yes, how did you approach that?
Yes. See my response to the first question. Some advertising sites won’t take on your book unless you have reviews.
What are your views on social media for marketing your book?
I suck at social media. And though I have a Facebook group, I don’t engage much with it.
Did you write a press release and do you think it worked for you?
No. I did that once for an older book. Didn’t do much. But I
didn’t know what I was doing.
Did you revamp your author’s page at Amazon in any way to prepare for the launch (https://authorcentral.amazon.com/)?
Yes. I added this book to my authorcentral page. I also added a s0-minute video teaser.
Did you have other books you offered for free in order to help sell your present book?
I have a series. The first book is on perma-free. I’m looking into how to tie the two together.
Did you set up booksignings and, if so, how did that work for you?
No. May not be wise during this pandemic.
Did you create a book trailer?
Yes and please watch it:
https://youtu.be/OsEiKS7Vprg
Did you time your book launch around a certain holiday?
No.
Any tips for those authors wanting to set up a successful book launch?
Do you expect your book launch to sell books? If you do,
then maybe you should advertise heavily on sites that guarantee sales. If your
goal is to create buzz, then you have a lot more options, including blog tours
and publicity companies like that of Penny Sansevieri’s https://www.amarketingexpert.com, I mention them because I’ve used them. They really
work for you. The best thing they did was get me many NetGalley reviews.
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