Book Launch Q&A: Lee Matthew Goldberg, Author of 'The Desire Card' @LeeMatthewG @pumpupyourbook




Lee Matthew Goldberg is the author of SLOW DOWN and THE MENTOR (St. Martin’s Press), which was acquired by Macmillan Entertainment with the film in development. He has been published in multiple languages and nominated for the 2018 Prix du Polar. The first two books in a thriller series, THE DESIRE CARD and PREY NO MORE, are forthcoming from Fahrenheit Press in winter 2019. His pilots and screenplays have been finalists in Script Pipeline, Stage 32, We Screenplay, the New York Screenplay, Screencraft, and the Hollywood Screenplay contests. After graduating with an MFA from the New School, his writing has also appeared in the anthology DIRTY BOULEVARD, The Millions, The Montreal Review, The Adirondack Review, Essays & Fictions, The New Plains Review, and others. He is the co-curator of The Guerrilla Lit Reading Series (guerrillalit.wordpress.com). He lives in New York City. Follow him at leematthewgoldberg.com and @LeeMatthewG.

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After your book was released, what was the first thing you did when getting ready for your book launch?

Set up a small book tour and a much large virtual book tour, secure reviews, get the word out on social media platforms.

After that, what was your next step?

Hired a publicist

Did you do anything different to spice up your website in lieu of your upcoming book release?

Yes, I gave it an upgrade

Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route?

I did for a few things, an ad blast campaign and to get me a few interviews.

Were finding reviews a top priority for you and, if yes, how did you approach that?

I sent my book out to bloggers

What are your views on social media for marketing your book?

It’s a necessary beast.

What social media has worked best for you?

Hard to say, probably Twitter and Facebook, I’m still working on getting better at Instagram.

Did you write a press release and do you think it worked for you?

I did that I included with the book for reviews.

Did you revamp your author’s page at Amazon in any way to prepare for the launch (https://authorcentral.amazon.com/)?

My last book came out only a year and change ago so there wasn’t much to revamp.

Did you have other books you offered for free in order to help sell your present book?

Hard to do since they are all from different publishers.

Did you set up booksignings and, if so, how did that work for you?

Not as many for this book, but a few and did reading around NYC.

Did you create a book trailer?

Yes, my virtual tour company created a great one!


Did you time your book launch around a certain holiday?

Nope

What was the best money you ever spent on your book launch?

It’s a mix of doing a lot of things. Word of mouth is always best and sometimes that can be free.






Any wish fulfilled for the right price. That’s the promise the Desire Card gives to its elite clients. But if the Card doesn’t feel like they’ve been justly compensated, the “price” will be more menacing than the clients could ever imagine.

Harrison Stockton learns this lesson all too well. Harrison has lived an adult life of privilege and excess: a high-powered job on Wall Street along with a fondness for alcohol and pills, and a family he adores, yet has no time for. All of this comes crashing to a halt when he loses his executive job and discovers he has liver cirrhosis with mere months left to live.

After finding himself far down on the donor list, Harrison takes matters into his own hands. This decision sparks a gritty and gripping quest that takes him to the slums of Mumbai in search of a black market organ and forces him under the Desire Card’s thumb. When his moral descent threatens his wife and children, Harrison must decide whether to save himself at any cost, or do what’s right and put a stop to the Card.

THE DESIRE CARD is a taut international thriller that explores what a man will do to survive when money isn’t always enough to get everything he desires. It’s the first book in a series followed by PREY NO MORE that focuses on other people indebted to this sinister organization, where the actual price is the cost of one’s soul.

PRAISE:

“Careful what you wish for, especially from a nefarious shadow organization, in this gripping start to Lee Matthew Goldberg’s fast-paced, highly compelling, buzz worthy new series. If you love characters morally compromised, richly drawn, and constantly surprising, you’ll love THE DESIRE CARD. I burned through the first book and can’t wait to get my hands on PREY NO MORE to see where this endlessly exciting story takes me next! Loved it!” – Daniel Palmer, critically acclaimed suspense author

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