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After your book was released, what was the first thing you
did when getting ready for your book launch?
I’ve been working on publicity
with a PR firm to try to generate as much attention as possible ahead of the
release. My book is released on June 6 and for the first time I set up a
pre-order on Amazon. I’m not sure how much business that has generated but it
After that, what was your
next step?
I now have a few boxes of books available. The
last thing you want to happen is to miss an opportunity because you don’t have
any books.
Did you do anything
different to spice up your website in lieu of your upcoming book release?
Yes I
had the programming person who helps me, put the art and information on the
neew books on my wib site so it is ready to go.
Did you ever consider using
a PR agency to help you promote your book or did you prefer the DIY route?
I’ve done both but this time I feel like I’m pulling out all the stops.
I’m working with a PR agency in New York City
and is has been very worthwhile so far.
Were finding reviews a top
priority for you and, if yes, how did you approach that?
I think reviews
just are a natural product of the distribution and attention the book receives.
I would like to see several reviews but they can bea two edged sword.
Good reviews are wonderful but I try to not get too focused on just reviews.
What are your views on
social media for marketing your book?
I guess so. I do it because I’m told it
helps. I get lots of feedback on Facebook and some on Twitter. How many books
this effort has ever sold is questionable.
What social media has worked
best for you?
Facebook
Did you write a press
release and do you think it worked for you?
I have my virtual book tour and my
PR person write those
Did you revamp your author’s
page at Amazon in any way to prepare for the launch (https://authorcentral.amazon.
Absolutely
Did you have other books you
offered for free in order to help
I haven't yet. I may
later but I’ve not been a big fan to free books.
Did you set up booksignings
and, if so, how did that work for you?
After we generate more publicity
I plan to have book signings.
Did you create a book trailer?
Yes. I think it’s very
good. Watch it at https://www.youtube.com/
Did you time your book
launch around a certain holiday?
The book is launching on June 6 because it is
the 51st anniversary of Robert F. Kennedy’s death.
What was the best money you
ever spent on your book launch?
I hope it’s the money I’m spending now
“Some men see things as they are and say, ‘Why? I dream of things that never were and say, ‘Why not?” — Robert F. Kennedy
June 5, 1968: Senator Robert F. Kennedy, then a candidate for President and victorious in the California primary, was mortally wounded by assassin Sirhan Sirhan as he exited the ballroom at the Ambassador Hotel in Los Angeles. Innocent bystanders were also wounded, including young and idealistic Alex Hurley, a San Francisco reporter.
Swept up in the turbulent events of 1968, Alex is captivated both by the Presidential race and by Vietnam, where he had recently been a war correspondent. His time in Vietnam had cost him his marriage and bitterly separated him from his own family.
Recovering from his wounds—physical and emotional—a new and surprising love restores his hope.
Part political thriller, part romance, Alex Hurley’s story in “Dreams That Never Were,” captures the turmoil of the day, set against the backdrop of the Vietnam War and America’s wrenching response to it. This novel is the latest historical fiction from award winning author Greg Messel.
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