website & social links
Website → www.jenniferpricelaw.com
Twitter → twitter.com/jennoprice
This book outlines the progressive steps taken to address the
educational needs of an exceptional child. From the Child Find process
to filing a Due Process complaint, courts have addressed many legal
issues. This book goes through court cases on some key issues from 2018
with an included workbook-style composition section after the cases.
Parents and educational advocates will be able to read the cases and use
the Thought Questions and composition space to take notes to better
analyze their own case and advocate for their child’s educational
rights.
Order yOur cOpy belOw
Amazon → https://amzn.to/2q0Ql2Q
After your book was released, what was the first thing you did when getting ready for your book launch?
I sent emails, with an excerpt of the book attached, to trade associations and community organizations that served a community of people I knew this book would help.
After that, what was your next step?
I spoke with a media outlet I had previously done work for about doing a collaboration. I ended up putting on a workshop for parents at one of the local libraries and sold books at the event. It allowed me to leverage my relationship with another organization to host an event, while using their marketing resources, such as their email list.
Did you do anything different to spice up your website in lieu of your upcoming book release?
Yes, I posted pictures of the cover of the book and took professional pictures of me holding the book in two different outfits - holiday and non-holiday.
Did you ever consider using a PR agency to help you promote your book or did you
prefer the DIY route?
I considered it but my budget did not allow for it
Were finding reviews a top priority for you and, if yes, how did you approach that?
Reviews were very important to me. I went to a few websites that had book bloggers on it and emailed the bloggers I thought may have an interest in reading my book. It worked out with me getting reviews, but the process was a lot of work and researching each blogger took a lot of time.
What are your views on social media for marketing your book?
It depends on what your goals are. I wouldn’t recommend it for trying to get sales of your book. Likes and retweets do not necessarily turn into dollar signs. However, it can be helpful if you’re looking to build a community about your book’s topic, in general. There is an audience on social media, but that audience may not click a link to purchase a book.
Did you write a press release and do you think it worked for you?
I did write a press release, and it worked great! I sent it to the local newspapers in my metro area of Pittsburgh, the metro area where I went to school in the Twin Cities and in North Carolina, where I’m originally from.
Did you revamp your author’s page at Amazon in any way to prepare for the launch
(https://authorcentral.amazon.com/)?
I did not edit the page in preparation for the launch.
I edited the Author page after the book published.
Did you have other books you offered for free in order to help sell your present book?
No, first book
Did you set up booksignings and, if so, how did that work for you?
Book signings went well. I did a book signing at the local libraries and 3 independent bookstores.
Did you create a book trailer?
Yes
Did you time your book launch around a certain holiday?
I did not time it around a certain holiday, but I did incorporate a holiday marketing plan into my overall marketing plan.
What was the best money you ever spent on your book launch?
Customized wrapping paper. I wanted a creative way to package the book for a reasonable price and wrapping paper was the best option.
I spoke with a media outlet I had previously done work for about doing a collaboration. I ended up putting on a workshop for parents at one of the local libraries and sold books at the event. It allowed me to leverage my relationship with another organization to host an event, while using their marketing resources, such as their email list.
Did you do anything different to spice up your website in lieu of your upcoming book release?
Yes, I posted pictures of the cover of the book and took professional pictures of me holding the book in two different outfits - holiday and non-holiday.
Did you ever consider using a PR agency to help you promote your book or did you
prefer the DIY route?
I considered it but my budget did not allow for it
Were finding reviews a top priority for you and, if yes, how did you approach that?
Reviews were very important to me. I went to a few websites that had book bloggers on it and emailed the bloggers I thought may have an interest in reading my book. It worked out with me getting reviews, but the process was a lot of work and researching each blogger took a lot of time.
What are your views on social media for marketing your book?
It depends on what your goals are. I wouldn’t recommend it for trying to get sales of your book. Likes and retweets do not necessarily turn into dollar signs. However, it can be helpful if you’re looking to build a community about your book’s topic, in general. There is an audience on social media, but that audience may not click a link to purchase a book.
Did you write a press release and do you think it worked for you?
I did write a press release, and it worked great! I sent it to the local newspapers in my metro area of Pittsburgh, the metro area where I went to school in the Twin Cities and in North Carolina, where I’m originally from.
Did you revamp your author’s page at Amazon in any way to prepare for the launch
(https://authorcentral.amazon.com/)?
I did not edit the page in preparation for the launch.
I edited the Author page after the book published.
Did you have other books you offered for free in order to help sell your present book?
No, first book
Did you set up booksignings and, if so, how did that work for you?
Book signings went well. I did a book signing at the local libraries and 3 independent bookstores.
Did you create a book trailer?
Yes
Did you time your book launch around a certain holiday?
I did not time it around a certain holiday, but I did incorporate a holiday marketing plan into my overall marketing plan.
What was the best money you ever spent on your book launch?
Customized wrapping paper. I wanted a creative way to package the book for a reasonable price and wrapping paper was the best option.
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