Mike is currently Chair of the Board of Crime Writers of Canada, a national organization promoting Canadian crime and mystery writers.
website & social links
Website → www.sgtwindflowermysteries.com
Twitter Link: → http://ww.twitter.com/mike54martin
Facebook→https://www.facebook.com/TheWalkerOnTheCapeReviewsAndMore/
From the author of the award-winning Sgt. Windflower Mysteries comes
“Christmas in Newfoundland: Memories and Mysteries,” a welcome addition
to the Sgt. Windflower family of books.
Christmas in Newfoundland is a special time. In the depths of long
winter nights memories are made and stories are told. Of Christmas by
candlelight and horse and buggy rides to church. Of shopping on Water
Street in St. John’s before malls and the Internet.
In later years, Sgt. Windflower came to work and then to stay in the
quiet town of Grand Bank by the Atlantic Ocean where the salt air froze
in the wind and the Mounties were welcomed to warm themselves by every
fire.
Come and warm yourself by the fire and hear their stories. Some
memories and some mysteries. Enjoy some holiday time with Sgt.
Windflower and all the familiar characters that you’d come to know and
love. Good food, good friends and always another chair at the table.
order your copy below
Amazon → https://amzn.to/32hC9zY
After your book was released, what was the first thing you
did when getting ready for your book launch?
Book a location. My favorite
bookstore. Books on Beechwood in Ottawa
After that, what was your next step?
Make sure I would have
books from the publisher and start preparing my invitation list.
Did you do anything different to spice up your website in
lieu of your upcoming book release?
I always have my web guy do a refresh with
the new book and all the buy links.
Did you ever consider using a PR agency to help you promote
your book or did you prefer the DIY route?
I’ve always been a DIY person.
Were finding reviews a top priority for you and, if yes, how
did you approach that?
Yes. I use a service and also use NetGalley.
What are your views on social media for marketing your book?
An absolute must, esp for indie authors.
What social media has worked best for you?
Facebook because
it fits my demographic of older female readers.
Did you write a press release and do you think it worked for
you?
Yes. But it has limited impact or results.
Did you revamp your author’s page at Amazon in any way to
prepare for the launch (https://authorcentral.amazon.com/)?
Yes. Always keep Author Central updated.
Did you have other books you offered for free in order to
help sell your present book?
Not this time, but I have in the past.
Did you set up booksignings and, if so, how did that work
for you?
I do a few, but not many. They are good for promo, not so much for
sales.
Did you create a book trailer?
Yes!
Did you time your book launch around a certain holiday?
No.
Try and avoid them because it doesn’t seen to work well, at least for me.
What was the best money you ever spent on your book launch?
I get a cake made with a picture of the cover on it. It is
fun and always brings joy to me and others and is a great promotional tool
Any tips for those authors wanting to set up a successful
book launch?
Have fun, celebrate your new book and don’t worry about
sales.
No. Try and avoid them because it doesn’t seen to work well, at least for me.
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