Book Launch Q&A: TG Wolff, Author of Widow's Run #booklaunch @tg_wolff @pumpupyourbook

TG Wolff writes thrillers and mysteries that play within the gray area between good and bad, right and wrong. Cause and effect drive the stories, drawing from 20+ years’ experience in Civil Engineering, where “cause” is more often a symptom of a bigger, more challenging problem. Diverse characters mirror the complexities of real life and real people, balanced with a healthy dose of entertainment. TG Wolff holds a Master’s Degree in Civil Engineering and is a member of Mystery Writers of America and Sisters in Crime.

website & social links

Website → www.tgwolff.com

Twitter → @tg_wolff

Facebook → www.Facebook.com/tina.wolff.125

 

Title: WIDOW’S RUN
Author: TG Wolff
Publisher: Down & Out Books
Pages: 236
Genre: Mystery/Thriller

BOOK BLURB:

One night in Rome. One car. One dead scientist. Italian police investigate, but in the end, all they have are kind words for the new widow. Months later, a video emerges challenging the facts. Had he stepped into traffic, or was he pushed? The widow returns to the police, where there are more kind words but no answers. Exit the widow.

Enter Diamond. One name for a woman with one purpose. Resurrecting her CIA cover, she follows the shaky video down the rabbit hole. Her widow’s run unearths a plethora of suspects:  the small-time crook, the mule-loving rancher, the lady in waiting, the Russian bookseller, the soon-to-be priest. Following the stink greed leaves in its wake reveals big lies and ugly truths. Murder is filthy business. Good thing Diamond likes playing dirty.

“TG Wolff’s novel is for crime-fiction fans who like it action-packed and hard-edged. Written with feisty panache, it introduces Diamond, one of the most aggressive, ill-tempered, and wholly irresistible heroines to ever swagger across the page.” –David Housewright, Edgar Award-winning author of Dead Man’s Mistress

Order yOur cOpy belOw

Amazon → https://amzn.to/2NgYhGg

 

 

After your book was released, what was the first thing you did when getting ready for your book launch?

The first thing I did when getting ready for the launch of WIDOW’S RUN was to take an honest look at my past launches and evaluate what worked and what needed to change. What worked? Reviews. People who read my books tended to give favorable reviews. What didn’t work? How far of a reach I had. My #1 limitation? Time. If I was going to improve my launch, I needed help. I did some research and reached out to Dorothy of Pump Up Your Book. Shortly thereafter, we began working together on a blog tour.

Did you do anything different to spice up your website in lieu of your upcoming book release?

I did work on updating and restructuring my website. I worked to amped up the number of blog postings and focused on topics that were relevant to WIDOW’S RUN. Topics included diamonds, quinoa and travel.

Did you ever consider using a PR agency to help you promote your book or did you prefer the DIY route?

I have considered using a PR agency but haven’t found the right fit. With the online world being what it is, there are many other options to traditional PR agencies out there. I am exploring, at this point, noting what works for me and what doesn’t as I hone by book launch approach.

Were finding reviews a top priority for you and, if yes, how did you approach that?

Reviews are important because they help readers have confidence in their purchase. My publisher, Down & Out Books, took the lead on submitting WIDOW’S RUN for reviews. Leveraging their name and status helped me get in front of more reviewers than I would have on my own.

What are your views on social media for marketing your book?

Having a presence on social media is must. Everyone says so. But which social media platform? In the world of online media, the platforms are in competition with each other for subscribers and advertising dollars. There is so much competition these days, that each pool is diluted, making no single media outlet a “must have.” When I have done the analytics on social media marketing, considering both time and money invested, I do not find them to be a good value. I am still working to find the right mix for me.

Did you set up booksignings and, if so, how did that work for you?

I have scheduled several book events for the months after the launch. I find that even if I sell only a few books, I am building relationships with readers, other writers, and booksellers that is expanding my circle. I generally prefer book events because it is fun to interact with others. The banter and word play that comes with talking face to face makes every event a success.

Did you create a book trailer?

The talented Dorothy of Pump Up Your Book created the trailer for WIDOW’S RUN. The images do an excellent job of setting the stage for the story. Readers won’t be disappointed. Check it out. https://youtu.be/kSKN73dWAuE

What was the best money you ever spent on your book launch?

Hiring Pump Up Your Books. No contest.

Any tips for those authors wanting to set up a successful book launch?

My advice is to talk to other authors and learn what has worked and not worked for them. Ask questions about their genre, their situation so you can evaluate the type of results you might see. The good and bad of it is…there is no one size fits all. Create a plan that extends several months after the launch and then execute it, noting the results. Tweak, adjust, move ahead.